Located in Golden, Colorado, and Memphis, Tennessee, Coors Brewery offers free tours of its facilities. Since 1873 the Coors brewery has thrived on a legacy of quality, innovation and customer service. The tour showcases the company’s history and passion for brewing.The brewery experience includes a 30-minute self-paced tour highlighting their malting, brewing and packaging processes. Cool off in the “fresh beer room," where visitors can sip a cold sample and rest on ice-cube benches in a refrigerated room. At the end of the tour, view old photos, neons, historical beer cans, bottles and memorabilia, and have the opportunity to sample our refreshing products. Be sure to shop in the Coors & Co. gift shop.